9 Best Toy Stores to Visit During Your Trip to Japan

Toys "R" Us & Babies "R" Us: Shop for the latest goodies

Originally from the United States, Toys "R" Us runs about 160 stores in Japan, including those incorporating a Babies "R" Us. At Toys "R" Us and Babies "R" Us fusion stores, you can not only check out the latest toys but also shop for baby products, including strollers and car seats. Larger stores even offer a space for children to play with the latest items to keep them occupied during your shopping spree.

Toys "R" Us
Official website: https://www.toysrus.co.jp/ (in Japanese only)

Babies "R" Us
Official website: https://www.toysrus.co.jp/b/ (in Japanese only)

Hobby Zone: Browse a wide selection of plastic models

Hobby Zone operates stores mainly in Western Japan, with a few available in the Kanto Region as well. The company offers a wide selection of jigsaw puzzles, as well as plastic models of battleships and Gundam robots known from the Mobile Suit Gundam animation series. Hobby Zone caters more to adults, with stores across the country hosting plastic model contests, Pokémon card game tournaments, and other events. You may come across rare goods and bargains that are hard to find elsewhere.

Hobby Zone
Official website: https://hobby-zone.net/ (in Japanese only)

Omochayasan no Souko: Find toys for a great deal

Omochayasan no Souko is an outlet store specializing in toys. Older merchandise from Japanese animations and superheroes are sold at amazingly discounted prices. Character items that never lost their popularity and all-time favorites such as Lego bricks may be available for cheaper, although the discount rates are not that high. Since each store carries different products, make sure to visit multiple outlets for the best deals.

Omochayasan no Souko
Official website：https://omochayasanno-souko.jp/ (in Japanese only)

Bornelund Shop: Buy unique and fancy toys

Bornelund Shop imports and sells toys from more than 15 countries. All toys meet minimum European safety standards and pass food inspections at the time of importation. Some stores not only sell toys but also feature "Kid-O-Kid," an indoor playground for children aged 6 months to 12 years, and "Playville," a combination of indoor and outdoor playgrounds.

Each facility has a "Play Leader," a staff member who encourages play activities based on the child's interests, and an “Instructor,” who selects toys according to the child's developmental stage and personality, ensuring that each child gets the right toy for them. There are Bornelund Shops throughout Japan, so drop by when your travel itinerary allows.

Bornelund Shop
Official website: https://www.bornelund.co.jp/shop (in Japanese only)

Kiddy Land: Stock up on goods of your favorite characters

One of the most famous stores selling character goods in Japan is Kiddy Land. The Harajuku Store in Tokyo’s Omotesando neighborhood, and the Umeda branch in Osaka are particularly large. The Harajuku store consists of five floors, each of which is dedicated to certain characters, such as Snoopy, Rilakkuma, and Hello Kitty. In addition to a wide selection of popular character goods from Japan, the Harajuku store offers items exclusive to that location and provides duty-free shopping services.

Kiddy Land Harajuku Store
Address: 6-1-9 Jingumae, Shibuya-ku, Tokyo
Access: 6-min walk from JR Harajuku Station
Official website: https://www.kiddyland.co.jp/harajuku/

Kiddy Land Osaka Umeda Store
Address: Hankyu Sanban Gai, 1-1-3 Shibata, Kita-ku, Osaka-shi, Osaka
Access: Short walk from Hankyu Osaka Umeda Station
Official website: https://www.kiddyland.co.jp/umeda/

Tomica Shop: Find Japan’s most popular toys in Tokyo and Osaka

At Tomica Shop, operated by the Japanese toy manufacturer Takara Tomy, you’ll find a wide range of toys, including the brand’s signature "Tomica" miniature cars, "Plarail" model trains, and the popular "Licca-chan" dolls.

Tomica Shop Tokyo, located in Tokyo Station’s underground shopping mall, sells a selection of the most popular products from the Takara Tomy toy lineup. The Osaka store is located in the Daimaru Umeda department store, just a short walk from JR Osaka Station.

Tomica Shop Tokyo
Address: Tokyo Station First Avenue Character Street, 1-9-1 Marunouchi, Chiyoda-Ku, Tokyo
Access: Directly at JR Tokyo Station
Official website: https://www.takaratomy.co.jp/products/tomicashop/shop/index.htm

Tomica Shop Osaka
Address: Daimaru Umeda 13F, 3-1-1 Umeda, Kita-ku, Osaka-shi, Osaka
Access: 1-min walk from JR Osaka Station
Official website: https://www.takaratomy.co.jp/products/tomicashop/shop/osaka.htm

Crayon House: Shop for organic children’s food in Tokyo and Osaka

Crayon House is a store that sells picture books, wooden toys, and organic foods, and comes with an on-site organic restaurant. The wooden toys are gentle to the touch and designed to stimulate the children's five senses. Various events are held at the stores in Tokyo and Osaka, and the organic restaurant in Tokyo has seating particularly aimed at families with small children where you can take off your shoes and relax.

Crayon House Tokyo Store
Address: 3-8-15 Kita-Aoyama, Minato-ku, Tokyo
Access: 5-min walk from Omotesando Station (Tokyo Metro)
Official website: https://www.crayonhouse.co.jp/shop/pages/shop.aspx#tokyo

Crayon House Osaka Store
Address: 3-34-24 Tarumi-cho, Suita-shi, Osaka
Access: 5-min walk from Esaka Station (Osaka Metro)
Official website: https://www.crayonhouse.co.jp/shop/pages/shop.aspx#osaka

Hakuhinkan Toy Park: Discover all kinds of toys and games at this Tokyo store

Hakuhinkan Toy Park is a long-established toy store in Tokyo’s Ginza district. Across four floors, you’ll find all kinds of toys, jigsaw puzzles, stuffed animals, video games, character goods, and more, making it easy to lose track of time. Additionally, the store also offers tools to learn magic tricks, board games, and other items that adults can enjoy as well. Even if you cannot visit the main store in Ginza, there are also locations in Haneda Airport, Narita Airport, and New Chitose Airport.

Hakuhinkan Toy Park Ginza Main Store
Address: 8-8-11 Ginza, Chuo-ku, Tokyo
Access: 5-min walk from Ginza Station (Tokyo Metro)
Official website: http://www.hakuhinkan.co.jp/toypark/

Osaka Gangu: Find typical toys for Japanese fun fairs and festivals

Osaka Gangu specializes in Japanese fun fair and festival goods, brimming with nostalgic toys that exude a mysterious charm. The seemingly chaotic layout of the store creates an atmosphere of anticipation, suggesting hidden treasures waiting to be discovered. Even adults often find themselves absorbed in the store, reminiscing about their childhood. Shop for traditional daruma tumbling dolls and kendama (cup-and-ball game) at reasonable prices, alongside a variety of event and party goods. If you find yourself in Osaka, make sure to drop by.

Osaka Gangu
Address: 8-4 Matsuya-machi, Chuo-ku, Osaka-shi, Osaka
Access: 2-min walk from Matsuyamachi Station (Osaka Metro)
Official website: https://www.osaka-gangu.com/ (in Japanese only)

Discover Japanese toy stores

At the aforementioned stores, you can shop for a variety of Japanese toys and character goods, which make for great memories of your trip to Japan.

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*The information in this article, such as prices and business hours, was accurate at the time of publication but is subject to change. Please refer to the official website(s) for the latest information.