WAmazing Shop: Buy all your Japan souvenirs tax-free online

Benefits of buying on WAmazing Shop

Souvenir shopping is a must when visiting Japan, but it can quickly become overwhelming—especially when friends and family give you lengthy shopping lists filled with cosmetics and snacks to bring home.

Not only does shopping take extra time, and the more luggage you carry, the harder it is to get around. On top of that, you’ll need to wait in line at the tax-free counters, and not speaking Japanese fluently can make the process even more challenging.

WAmazing Shop was created to ease the hassles of in-person shopping while traveling in Japan. Thanks to its unattended pickup lockers, which use facial recognition to confirm your identity and tax-free status. You can find them at major airports and train stations across Japan, with new locations being added gradually.

Get to know all the benefits of WAmazing Shop:

1. Order online: Place your order before your trip, saving time when you arrive in Japan by skipping the search for shops and souvenirs. Instead, you can use that time for sightseeing. Plus, there’s no need to speak Japanese, as the website and app are available in English.

2. Easy pick-up procedures: You can easily collect all your souvenirs from special lockers at designated airports, train stations or bus terminals across Japan before your return flight. You won’t need to carry multiple bags of different sizes during your trip.

3. Easy tax exemption procedures: If you qualify for tax-free shopping, you can enjoy shopping at tax-free prices without the hassle of completing the tax-free procedures at physical stores.

4. No interaction with sales staff: Skip in-person interactions, unnecessary communication, and the risk of exposure to infections by shopping online and picking up your items from an unattended locker.

5. Enjoy shopping during group tours: If you don’t have time to shop at tax-free shops outside of those arranged by your travel agency, WAmazing Shop is a convenient shopping solution.

6. Authentic products only: All products, including cosmetics and beauty devices, are authentic.

7. Full support in English: Customer support is available in English, assisting you from the purchase to the pickup procedure of your items.

WAmazing Shop: Product categories & popular items

WAmazing Shop offers a wide range of products, including snacks, cosmetics, beauty products, alcoholic beverages, baby products, household goods, and miscellaneous items. Let's take a closer look at some of the specific products available.

Snacks, sweets and supplements

One of the advantages of WAmazing Shop is that you can buy souvenirs from different regions across Japan without the need for travel. The Japanese Snacks & Food section offers various delicacies, including Press Butter Sand, a popular Tokyo souvenir, which consists of butter caramel cream sandwiched between two crisp butter cookies.

In addition, you will also find a wide variety of sweets, chocolates, and snacks to enjoy, such as Calbee's Jagabee (Lightly Salted.) You can get them at tax-free prices and save money along with other items.

You’ll also find health food and supplements, such as DHC's Vitamin B Mix and Fancl's Deep Charge Collagen Tablets, and other best-selling products available at competitive prices.

Cosmetics and beauty products

The cosmetics and beauty category offers a wide range of skincare products such as lotions and moisturizers, makeup essentials such as primers, as well as hair and body care items. You can browse by category—like sunscreen or eyebrow products—or by brand, making it easy to find exactly what you’re looking for.

RMK’s Creamy Foundation EX, which covers problem areas while creating translucent, glowing skin, is one of the most popular products, along with SUQQU’s Signature Color Eyes, Excel’s Powder & Pencil Eyebrow EX, a 3-in-1 product that acts as an eyebrow pencil, powder, and brush , and Elixir’s Skin Care by Age Enriched Cream, which gives the skin abundant moisture and firmness for a rich look, and other products that may have been out of stock in the physical stores, are still available on WAmazing Shop. Not to be missed among the various products is Fancl's cleansing set exclusively available on WAmazing Shop.

Alcoholic beverages like sake and shochu

The section of alcoholic beverages highlights meticulously crafted sake and shochu. Sake is categorized into types such as junmai and junmai-daiginjo, offering a refined experience for every palate.

Discover the perfect sake gift for someone special or a memorable souvenir for yourself, such as Hakkaisan Junmai Daiginjo Kowagura, which pursues the highest quality from Niigata's famous Hakkaisan brand, Imayo Tsukasa Nishikigoi, which attracts attention with its vivid bottle that has won a prestigious international design award, and Shichiken Hoshi no Kagayaki, a sparkling sake that allows you to taste the sweetness and rich aroma of rice.

Skincare and makeup essentials

In the Makeup Tools Category, you'll find a variety of essentials like cotton pads, makeup brushes, eyelash curlers, puffs, and sponges, including Shiseido’s Eyelash Curler, which lets you effortlessly curl your eyelashes from the root, and Shiseido’s Foundation Brush, which helps you achieve flawless, beautiful makeup.

In the Beauty Tools Category, you'll find facial care tools like ReFa’s Carat Ray Face Roller, which tightens delicate skin with deep pinching and smoothing movements.

In the Beauty Appliances Category, you can shop for Panasonic’s Lift Care Facial Machine Vitalift RF, which allows you to treat your skin for anti-aging care, and Panasonic’s Ion Facial Device Ion Boost Multi EX, which achieves high penetration care into the stratum corneum, perfect for to train facial muscles and anti-aging care.

Baby products

Baby products from trusted Japanese brands are among the most popular categories on WAmazing Shop. You’ll find a wide selection of diapers, baby bottles, baby food, nasal aspirators, tableware, bath essentials, and more.

The lineup is designed with babies' health and mothers' parenting in mind, including Icreo’s Balance Milk, crafted with ingredients and raw materials designed to closely resemble breast milk; Pigeon’s highly popular Baby Bottle, designed for seamless use alongside breastfeeding; and Meiji’s Step Rakuraku Cubes, a follow-up milk formula that does not require measuring and is even convenient for cooking.

Daily necessities and miscellaneous items

The category for Living & Travel features daily necessities and miscellaneous items such as health products, travel items like translation devices, and household necessities such as laundry detergent.

Popular products include Deonatulle’s additive-free antiperspirant deodorant Medicated Crystal Stone, Onpo’s Carbonated Bath Additives that offer a rich texture and four refreshing citrus yuzu scents, and Megrhythm’s Steam Thermal Sheets, which warm the concerned area and improve blood circulation.

Exploring this category ensures that even those uninterested in sweets or cosmetics can find practical souvenirs for everyday use.

Shop the most popular souvenirs from Japan’s 47 prefectures

Through WAmazing Shop, you can purchase souvenirs from all over Japan, from Hokkaido in the north to Okinawa in the south. Our editorial team has handpicked the most popular items from each region for you to explore.

Hokkaido Prefecture's Rokkatei Strawberry Chocolate: Fresh, handpicked strawberries are quickly freeze-dried and coated in either white or milk chocolate. Not only is it visually pleasing, but the perfect balance of the sweet and tangy strawberry flavor with the rich chocolate makes it a hit among Hokkaido’s many souvenirs.

Nagano Prefecture's Yawataya Isogoro Shichimi Powder: Shichimi is a unique Japanese spice blend made with chili peppers, Japanese pepper, ginger, hemp seeds, sesame seeds, dried tangerine peel, and shiso. While it’s commonly used in Japanese cuisine, it’s also perfect for adding a flavorful kick to everyday meals. Founded in 1736, the store has a long history of making seasonings, and offers a variety of other blends, including yuzu-shichimi and ramen-shichimi.

Osaka Prefecture's Youka Tiramisu Chocolate: Osaka is famous for its Tiramisu Chocolates, which has won the prestigious Presidential Award at the National Confectionery Exposition, one of Japan's largest confectionery events.

Hiroshima Prefecture's Setouchi Lemon Farm Honey Lemon: Slices of Setouchi lemons are marinated in fragrant orange blossom honey. The lemon slices can be enjoyed on their own or spread on buttered toast for a delightful lemon toast. The honey also makes a perfect addition to tea, yogurt, or bread.

Okinawa Prefecture's Okinawa Nanpudo Yukishio Chinsuko: One of Okinawa's iconic souvenirs, it's made with snow salt refined from Miyako Island's underground seawater. It has a mildly sweet and refined taste that is popular among people of all ages.

Requirements to be eligible to use WAmazing Shop

WAmazing Shop offers its products at tax-free prices, but not everyone is eligible for tax-free shopping. This benefit is only available to short-term visitors to Japan.To qualify for tax exemption, you must present a valid passport with a short-term landing permit sticker. The passport must be IC-compatible, and the original landing permit seal must be within its validity period.

Tax exemption applies when your daily spending on shopping exceeds JPY 5,000 before tax. For consumables, the maximum amount is JPY 500,000 per day, excluding tax.

General goods: Accessories, clothes, bags, shoes, home appliances, cameras, watches, etc.
Consumables: Cosmetics, food, beverages, tobacco, pharmaceuticals, etc.

When applying for tax exemption, please keep the following points in mind:

If you use the automated gate to pass through customs, you will not receive an entry stamp and will not be eligible for tax-free processing. Be sure to obtain a stamp when entering the country.
Tax-free items must remain unopened and unused while being in Japan.
Tax-free items cannot be transferred to others before departure. The buyer must take the items out of the country themselves.
Liquids in containers larger than 100 milliliters (or grams) are not allowed on board the aircraft. Place such items in your checked baggage in advance and inform the check-in counter that you have them checked in.
When shipping duty-free goods overseas, you must provide documentation such as an acceptance receipt or a copy of the shipping bill to customs, providing that the duty-free purchase was exported by the buyer at the time of departure.

Click for more details on tax-exemption requirements.

Find pick-up locations across Japan

You can pick up your WAmazing Shop order at several locations, including special pick-up lockers at major airports, JR Line stations, and bus terminals listed below.

Chiba Prefecture

Narita Airport Terminal 1: JR Narita Airport Station
The pick-up lockers are located inside the JR Narita Airport Station at Narita Airport Terminal 1. If you’re not arriving by JR Line, you need a separate ticket to enter the station.
Narita Airport Terminal 2: JR Narita Airport Terminal 2 Station
The pick-up lockers are located inside the JR Narita Airport Terminal 2 Station. If you’re not arriving by JR Line, you need a separate ticket to enter the station.

Tokyo

Haneda Airport Terminal 3 Station: Monorail Station
The pick-up lockers are located inside the Monorail Station in the arrival hall on the second floor of Haneda Airport's Terminal 3. You must purchase a ticket to enter the station if you are not using the Monorail.

Osaka Prefecture

Kansai International Airport Terminal 1: JR Kansai Airport Station
The pick-up lockers are located on the second floor of JR Kansai Airport Station. You must purchase a ticket to enter the station if you are not using the JR line.

Aichi Prefecture

Chubu Centrair International Airport: Access Plaza
The pick-up lockers are located at the Access Plaza on the second floor.

Hokkaido

New Chitose Airport: International Terminal 1F
The pick-up lockers are located on the first floor of the International Terminal. Note that it takes about ten minutes to walk from JR New Chitose Airport Station to the lockers.

Okinawa

Naha Airport
The pick-up lockers are located at the free power outlet corner on the second floor.

Miyagi Prefecture

Sendai International Airport
The pick-up lockers are located in the International Arrivals Lobby on the first floor.

Hiroshima Prefecture

Hiroshima Airport
The pick-up lockers are located in the International Departure Lobby on the second floor.

Fukuoka Prefecture

Tenjin Bus Terminal
The pick-up lockers are located on the third floor drop-off area of Tenjin Bus Terminal. We recommend using Nishitetsu Tenjin Station if you are traveling by train.

JR Hakata Station
Located at Hikari Square on the second floor of JR Hakata Station.

The links to each pick-up location provide a map and directions, so make sure to check them in advance.

How to pick up your order

Now that you've reviewed the product selection and pickup locker locations, let's walk you through the process of ordering and receiving your WAmazing Shop items.

Place an order
You can place your order on the website or the app before or during your trip. Simply choose your pickup location and date, then pay a deposit of 20 percent of the purchase price. Keep in mind that orders placed just before pickup may not be processed in time, so it’s recommended to order at least ten days in advance. For more information on pickup dates and times, please refer to the product page.
Scan the QR-code for order confirmation
Arrive at the pick-up location on the scheduled date and open the pickup QR code on the reservation page using your smartphone or other device. Hold the code over the locker screen to read your customer information. If you don’t have internet on the go during your Japan trip, save the QR code as an image to your phone in advance.
Verify your identity with your passport
To verify your identity, follow the instructions on the locker screen. An IC-enabled passport is required for verification.
Pay for your items
In front of the locker, enter the four-digit number displayed on the locker screen, which you can find on the reservation page. Follow the instructions on the screen to pay the balance and retrieve your items.

Click for more information on how to pick your order.

Note the following when using the service

When using the system, be sure to pay attention to these four key points: pick-up location, pick-up date, passport, and stable internet connection. While these are basic requirements, overlooking any of them could prevent you from receiving your items before you leave Japan. It’s also important to place your order early to ensure that your items are ready for pick-up on the scheduled day.

Also, please note the following when ordering:

Pick-up

Only the person who made the reservation can complete the purchase and pick up the items. You’ll need to present the reserved purchaser’s IC-enabled passport and the entry permit sticker attached to the passport at the time of pick-up.
The process involves taking a photo of the buyer's face to verify it matches with the passport. The photo will be deleted once the verification is complete.
To finalize the purchase, the buyer must log in to their account prior to the payment. If you log in with a different account, even the reserved buyer will not be able to complete the payment.

Cancellation

There is no cancellation fee before shipment.
After shipment, the reservation fee (20 percent of the product price, including sales tax) is non-refundable.
If the product is not picked up without cancellation, the reservation fee (20 percent of the product price, including sales tax) will be charged.
If the cancellation fee applies due to the buyer’s change of plans, the reservation fee paid at the time of ordering will be retained.

Find deals and coupons exclusively for WAmazing Discover readers

We have compiled all the necessary information about WAmazing Shop, covering its benefits, available products, how to pick up your purchases, and key details to keep in mind. If you find a product you’d like to try, don’t miss the exclusive coupons available only to our WAmazing Discover readers. It’s your chance to score a great deal on Japanese souvenirs, whether you’re already familiar with WAmazing Shop or new to it.

*Consuming alcohol under the age of 20 is prohibited by Japanese law, and these regulations also apply to international visitors and foreign residents in Japan. Please enjoy alcohol responsibly and don’t drive after drinking. Please also check the alcohol import allowance of your country before bringing them back into your country.

*The information in this article, such as prices and business hours, was accurate at the time of publication but is subject to change. Please refer to the official website(s) for the latest information.